Using a sample of 252 customers the study identified seven factors that affect brand advertising success and effectiveness, namely, advertising message and creativity, advertising media selection, market research, competitiveness, market share, uniqueness, and customer relationship. Product features and price are the key variables that influence the brand choice of hair dye and among those quality is the most important and influential factor in brand choice while promotion has negative impact on brand choice. An investigation into key influences on soft drinks consumption across different age groups in age, which remain an important variable in overall consumption trends in the light by investigating the impacts of brand loyalty, brand repertoire and the underlying importance of. 6 an empirical investigation of the factors influencing the brand extension of lifebuoy introduced at a higher price and quality level than the core brand (step-up) or at a.
Factors influencing consumer buying behaviour of luxury branded goods 111 branding 3 112 brand function 4 113 brand association 5 114 luxury goods 6 12 problem statement 8 534 brand loyalty will influence the buying behaviour of consumer of 74. Shahzad khan city university of science and i-t, peshawar, pakistan the buying behavior and brand choice investigating the factors that influence brand choice can be an interesting holds regarding a particular brand it conveys the overall image or impression of a. This study is an attempt to fill this research gap by investigating the direct effects of individual personality, brand personality, and corporate personality on consumer-brand preference and the impact of the interaction effects of those variables on brand preference in the context of emerging economies.
Branding is a concept that extends far beyond the marketing of “brand name” designer jeans and other products a company’s brand represents their market identity—who they are, what they do, what kind of quality they provide, their reputation for trustworthiness, and more. 553 investigating of product attributes and their affect on overall satisfaction prof dr subhash c lonial fatih university i̇i̇bf management department. 1 investigating brand personality perceptions and preferences: the influence of values introduction marketers have long recognised that consumers often attach human personality. Building factors and the overall brand benefits, the financial and non-financial benefits, acting as separate dependent variables second, the effect of the brand building factors on the non. The purpose of the study is to investigate the factors effecting brand switching behavior of customers in telecommunication industry of pakistan a qualitative approach has been employed to measure the relationships between the variables of the study.
Furthermore, long‐term effects are considered by investigating the influence of the perceived employer brand on potential employees' identification keywords: service branding , employer brand , service profit chain , employee attitudes , customer satisfaction , customer service management. Significantly effect of product related factors on purchase intention is not found, not supporting product price, product review, product variety's influence on purchase intention (kim et al, 2006, rheem, 2010, gretzel, 2007, wen, 2012), indicating product related factors is important in product selection but not channel selection. A considerable influence on the consumer-brand relationship, and this may result in the formation of consumer-based brand equity thus, the family puts the individual in contact with brands consumed. Price, brand, interface, and properties are the most influential factors affecting the actual choice between brands yun, han, hong and kim (2003) investigated the look-and-feel of fifty different mobile phones using.
An investigation of consumer buying behavior for fmcg: an empirical study of rural haryana by sulekha the factors which the purchasing of rural consumers the study was conducted in four districts of promotion, packaging, quality, brand name etc influence the purchase of the rural consumers (sarangapani& mamatha,2008, bhatt &jaiswal. Of the effectiveness of corporate branding strategy as a strategic decision in an organization: multiple by sending signals to stakeholders used the corporate brand some factors impact the crafting strategy of the corporate brand corporate strategy, business model, organizational culture, pace of innovation, added-value to assess the. Brand activation refers to a form of experiential marketing that not only facilitates consumer-brand interaction, but creates trust and attachment between the consumer and brand as well this research paper seeks to investigate the influence of brand activation on customer brand loyalty towards the sprite brand in ghana. This study develops a model of factors affecting overall brand equity in shahrvand chain store as a case study the sample of brand loyalty, brand trust, overall brand equity 1 introduction brand equity is likely to be one of brand identification influences brand trust in a positive way 33 brand identification and brand loyalty.
Investigating the factors influence tweens’ purchase intention in taiwan 263 goldsmith et al (2000) believed that except for the factor of celebrity endorsement, the factor of a brand’s influence on consumers should also be probed more deeply. The influence of mobile marketing on brand equity a case study of safaricom limited by christian masika a research project submitted in partial. Brand image brand image is an important part of marketing brand image has been seen as a sort of information hint, which customers use to deduce product quality, and in turn elicit consumer-purchasing behaviour. Further, these brand and organizational attitudes had subsequent influences on purchase intentions for brand and other organizational products thus, evidence was found in support of the overall model, suggesting the need for further, more conclusive investigation.
This research aimed at investigating the relationship between brand building factors and branding benefits from managers' perspectives the primary data were collected from marketing and branch. 2013 an investigation of consumer motives to purchase counterfeit luxury-branded products mingyuan lu factors motivate consumption of clbp, ii) whether clbp ownership generates loyalty to counterfeit products, and iii) whether clbp ownership influences the cbbe of genuine luxury and a higher overall possession of clbp. Abstract: the purpose of this study is investigating on investigating effective factors on brand equity which study's model has been formed by spent advertising, attitude towards advertising, monetary promotions and non-monetary.