Concepts of consumer behaviour and mobile phones in today’s world consumer behaviour is one of the most fascinating topics consumer is the ultimate user of every product, without any consumer there is no market as such (baker, 2004. Brand preference sell unitransfer services wherever unitransfer was the first remittance company to integrate and successfully launch airtime recharge to prepaid mobile phones located in haiti and jamaica canada, latam and the caribbean among them you can market and sell: pinless long distance, digicel topups & plans, international. A project report on brand preference of mobile phones among ghaziabad students: bulbul - free download as word doc (doc), pdf file (pdf), text file (txt) or read online for free.
The importance of color in product choice among young hispanic, caucasian, and african-american groups in the usa marketers know color has a strong power to create brand image, affect the buyer’s decision making process and colors and asian americans have a significantly lower preference for green than any other ethnic segment. India’s latest mobile phones you will find the latest mobile phones launched in india from various brands, only on infibeam great deals - awesome on every budget it's a common trait observed among the customers, that they tend to give more preference to the design, features, specifications and price of latest mobiles. 1 exploring the influence of advertising on consumer brand preferences towards mobile phone: northern region of malaysia 1bibi noraini bt mohd yusuf, 2shazwani bt shafri 1,2school of business innovation and technopreneurship universiti malaysia perlis. Despite the fact that there is a plethora of research regarding the mobile phone feature preferences, there appears to be lack of research regarding the relationship between the feature preferences and their relationship between customer satisfaction and repurchase intent.
The research, sponsored by cache-cleaning specialists ks mobile, examined, among many aspects, whether there was a gender bias in phone choice a fulsome 45 percent of all the women questioned. Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally the expansion of mobile communication technology eg wireless internet, mobile phone and global positioning system (gps) are constantly evolving and upgrading as a result of consumers’ changing needs and preferences. Introduction smartphone is a mobile phone that is able to perform many functions of a computer, typically having a relatively large screen and an operating system (os) capable of running general applications (oxford dictionary, 2012. Project report on brand preference of mobile phone among college students1. Study on brand preference of mobile phones in kathmandu download the consumer arrive at attitude towards various brand through preference among the brand in the choice set however two factors can intervene between the purchase intention and purchase decision the first factor is attitude of another.
If the respondent doesn’t own a second mobile phone and doesn’t use internet browsing/applications, the respondent is forwarded to the conclusionif the respondent own a second mobile phone and doesn’t use internet browsing/applications, the respondent is forwarded to page 4 next step for the respondent. A study on consumer buying behavior of mobile phones the behavior of consumers towards smartphones is increasingly a focus of marketing research in particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing. A study on brand preference of mobile phones among university students r vignesh ii year mba student, school of management sastra university, thanjavur, south india.
Review of literature androulidakis g kandus (2011) correlated the brand of mobile phone to users’ security practices users show different behavior in an array of characteristics, according to the brand of the mobile phone they are using. Mobile consumer survey 2014 the australian cut revolution and evolution 2 our need to be connected – always for our phone and connect most generations interact with their phones position among younger consumers, but cannot remain static given the dominant position. Study of mobile phone usage among the teenagers and youth in mumbai by m a c r o brand associations, triggers and apprehensions in relation to use of cellular phones mobile phone services were introduced in india about 10 years ago then, barely one in 10 homes in cities had a landline and public.
Among the different in bangladesh many mobile phone brands are available eg nokia, samsung, sony, htc, panasonic, motorola, lg, symphony, micromax, walton etc and consumer choose their preferred mobile phone from this pool preference associated with some brands. The findings suggests that producers of mobile phones should put more effort on building corporate image and conduct research on customers preferences and needs in order to increase loyalty of their customers. Sachin rai lalit rathod mba 4th semester declaration i hereby declare that this project entitled “brand preference of mobile phone among ujjain youth“ submitted in partial fulfillment for the award of the degree of master in business administration, is a bonafide record and no part of this project has been submitted by me, for any other.
A lot of brands of mobile phone are available in the market but the consumers prefer a particular brand of mobile phone in the modern business world, due to the development of science and technology, many new brands have been introduced in the market every year. This statistic shows the market share distribution of mobile phone brands in the united kingdom (uk) in 2015 samsung had the highest market share with 31 percent, followed by apple with 22 percent. About 46% of students consider functions as the main factor of choosing a mobile phone brand, 36% chose design as their main factor of preference 12% chose affordability as a reason for choosing a brand and 6% consider availability as the main reason for buying the mobile phone of concerned brand.
Increase is the result of a new category of mobile phones namely smartphones which had arrived in the market today, there are more than 27 million smartphone users in urban india, which constitutes 9 percent of all mobile users in urban india. A project report on brand preference of mobile phones a project report on brand preference of mobile phones • most favourite brand among the college students is nokia and the least favorite brand is lg • appearance, price, brand image and advertisement are the important factors for the students while purchasing mobile phones. Mobile phones can support many additional services such as sms for text messaging, email, packet switching for access to the internet, and mms for sending and receiving photos and video. Here is the list of top 10 global mobile phone brands in the world 2017 based on number of total mobile shipments customer preferences are changing very quickly and hence it is a world of constant innovation for these best mobile phone companies.